Lanvin uses “Real People” in latest campaign

Don’t we all wonder what it would be like to be an international fashion model as we flip through our pages of Vogue and Bazaar. Thankfully for all of us dreamy hopeful’s Lanvin is changing the game for fashion ad’s. It’s nothing new to put “real” people on the catwalk, but in an official ad that will be seen internationally is almost unheard of. Creative director Alber Elbaz stated, “It’s about bringing a sense of reality to fashion to show that the lofty world of high style is not as unattainable as it seems. Fashion doesn’t look good only on models, it can look good on different people of different ages and different body shapes,” he said. “We didn’t think there would be such a big talk because we just did it and we thought let’s try to work with real people. Let’s do street casting, let’s work with different men and women of different ages and see what comes out of it.” Casting people as they were caught walking out of bars, found on popular fashion blogs like Advanced Style, or eating in restaurant’s, there was no where off limits.

So the next question is what was it about these select people that caught the eye of Alber Elbaz? According to the head honcho himself it’s about their mystique, “It’s beyond visual. Sure, they might have great eyes or features but it’s more about their presence, their ownership of their own individuality,” Ludlum said. “You might see someone who has style, but if you strip away everything, are they still powerful? Because we are taking them out of who they are and putting them in new clothes. Are they interesting beyond what they’re wearing?

 

 

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